BEHIND THE LABEL

Robe, ceinture et étiquette AML Paris

We want to promote a more responsible and circular approach in fashion. 

Behind the collections, our solidarity and sustainable commitment project translates into 4 points:

1. ACCOMPANY YOU SO THAT YOU KNOW HOW TO OFFER YOURSELF CLOTHES THAT FIT YOU!

The first of our commitments: help you put an end to the bad purchases that clutter your locker rooms. What could be sadder than these pieces that we don't wear and that prevent us from clearly distinguishing our clothes? 

We are committed to helping you be clear about vse that highlights you so that you treat yourself to pieces that suit you, that illuminate you, that highlight your figure and your face. We rely on our image consulting business and on technologies developed by our partner, MyVestiaire. 

We do not all have the same morphology, the same length of legs etc: we offer you the retouching so that the part fits you perfectly! We suggest that you send a tailor directly to your home for alterations if necessary. Our partner Tilli is the first home tailoring service carefully selected to pamper you and offer you the best.

 

2. DESIGN PARTS THAT ARE EASY TO LIVE AND MAINTAIN, PARTS THAT LAST A LONG LASTING

Our clients are women rich in many facets, in their professional, family and social lives. We owe it to ourselves to make their life easier on the subject of clothing. All our parts go through the machine and we publish a maintenance guide available online that we send to each customer when they ship their order.

 

3.WORKING WITH ECO-RESPONSIBLE and CERTIFIED MATERIALS

We choose the materials according to the rendering quality and to touch (soft and supple), solidity and the durability (the materials must go through the machine to respect your rhythms of life and simplify it for you), the price and l'environmental impact.

At each stage of production, we take these four dimensions into account to build quality collections at the fairest price. We have selected bamboo and organic cotton. In 2020-2021, we are committing to a certification action for all of our collections with the GOTS, FSC and OEKO-TEX labels.

 

4. STRENGTHEN THE TRACEABILITY OF OUR COLLECTIONS

We go to India, in the field, several times a year to work with the workshops, which, in accordance with our values and our ethics, print, shape and assemble your dresses, tops, pants and coats. We selected them after making sure that the working conditions and the quality of the parts made there were respected. Our traceability is now 100% for our tier 1 partners, that is to say those who print the fabrics, shape and assemble the parts. 

We must strengthen the traceability of our partners for ranks 2 (manufacture of the final material) and 3 (transformation of the raw material). This is one of our many projects for 2020 and 2021.