OUR HISTORY

For almost 10 years, Anne-Marie has worked as a personal shopper for influential men and women. Anne-Marie wanted to get away from gray, black and beige and add some pep to all the wardrobes. Laura joined the company almost a year ago. She brings her vision of fashion as a model and a style specific to her generation.

Anne-Marie Lecordier comes out of the world of a story by Corto Maltese. Flamboyant, she is. Its sun comes from Corsican blood, the eye evokes the legends of Breton origins. The mixture gives an inimitable style, a colorist gift specific to the people of the north which blends with Mediterranean femininity.
Born in Asia, the beautiful Anne-Marie was influenced by the civilizations of the distant Orient. She loves India and masters its codes so well that she can transform you into a princess of Jaipur without falling into caricature or anecdote. His talent has a name: the innate sense of elegance.

This elegance toured the world several times in the service of France. After a life spent on planes, Anne-Marie set foot on land, driven by a new mission, that of transmitting the art of fashion that she observed in every corner of the planet. Anne-Marie, as a pure esthete, knows that style is nourished above all by the street.

This is how she became one of the best style advisors, queen of Mix and Match, participating in the ELLE Active forums. Then, encouraged by her clients to whom she brought her refinement and good addresses, she created a fashion brand that bears her name: AML.
Anne-Marie never does things like others, and her shop resembles her, it is a place conducive to escape, to charm, there is a small garden in front of the door where, late in the summer hours, customers meet up to chat.
Nestled at 35 rue de l'Annonciation, in the heart of the 16th arrondissement, the AML brand is a showcase serving the feminine.

You enter Anne-Marie as you enter a world populated by fairy tales. Its beauty is almost intimidating, but the generosity and kindness of the hostess seduces you immediately. Where to look, between reversible jackets in silk or quilted cotton, bags, jewelry, dresses and accessories?
There is a sofa where it is nice to sit before contemplating the racks, the niches containing the bags or the earrings, in a shimmering order.
Mint green combines with orange, purple with baby blue, red and fuchsia make a party, like in the rich hours of YSL...

Beauty passing from mother to daughter here, you say hello to Laura, worthy heir to Anne-Marie's fantasy. Color is everywhere without ever being garish. Its splendor lies in the mix between nervous hues and soft pastels.
Another great asset of Anne-Marie: she maintains a classical foundation, a very French sense of harmony which she uses to add her touch. First, the cut. Next, the tones. The base is sufficiently structured to allow for any daring.

AML is a treasure chest, with a generous designer who knows what suits you. We find Anne-Marie's DNA there, but, even more, we see the best of Indian History unfold before our amazed eyes which adapts effortlessly to our everyday clothes. To marry the aesthetics of very different cultures, you have to be magician and cultured. AML is. Undoubtedly.